HR Executives Email List - Best Practices and Guidelines for Email Recruiting (Part IV) : Must Have’s of a Productive Email Recruiting Campaign

A Targeted Opt-in List

• You must have a comprehensive list that contains details like employee name, special skills, work experience, etc to send your message
  
  
• The list must be properly segmented to simplify the process.
  For example:
  Candidates for approaching openings
  Candidates for future requisites
  Persons who will never be applicants but can bring recommendations
  Ex-employees or alumni

A ‘Campaign Home’

• Create a ‘campaign home’ from where all messages originate and where sustaining activities take place. This can be the recruiting area on your intranet or website
  
  
• Build the website architecture in such a way that it encourages recruiting activities. Most important, enable self-service to both recruiters and applicants. Ensure that candidates can surf, upload resumes, choose their industry and have absolute control over their registration

A Job-specific ‘Lounge’

• Create job-specific "lounges" on your website and promote them to the suitable targets from candidate database and to your own employees
  
  
• Utilize emails to publicize aptitude tests, technical contests, round table discussions, and other activities to promote the lounges. Use the lounges as a forum where professionals can exchange information or even have some fun with their peers
  
  
• If your targets network with your staff, it is easier for you to be familiar with them and sell them better on your openings

An Alumni Center

• Create an alumni center where ex-employees can meet the current employees
  
  
• Utilize emails to call them back to intermingle, to participate in conversations. This way they can learn about the company’s plans, progress and growth. The more they understand that the company's future is bright , the more you get chances to ‘re-sell’ them

An Online Peer-to-Peer Forum

• Create an online "peer-to-peer " forum where the existing employees can share interests and opinions; give testimonials on their experience in the organization
  
  
• Utilize emails to portray the forum as a piece of the company's promise to professional growth and self-improvement
  
  
• Use emails to promote its advantages and its value for career development

Do you want to role email recruiting campaigns? Please Call Brian at 866-978-5166 or fill in the below given form and we will contact you soon.

Share |