With all that negative hype given to email spamming and tauten security measures, some may think email marketing will not work at all. When implemented correctly and followed ethically, email marketing works excellently for recruiting.
Most of the best-performing email campaigns are for recruiting. They have given exceptional results with high deliverability rates; click and open rates with very less opt out requests.
Success Factors of Email Marketing
There are several elements that would determine the fate of an email campaign. The most important factors that can lead a project to success or failure are:
Permission Based Lists:
Sending unsolicited or spam emails can cause severe injury to the sender's brand and the website may end up getting blocked by search engines. Hence, it is always advisable to use opt-in (double opt-in if possible) lists to make sure that the recipients are ready to receive mails from you.
CAN-SPAM Compliance:
Being compliant to CAN-SPAM can actually save you from a lot of trouble and enable you to execute your campaigns legally.
Email Service Providers:
Do not send your emails by adding ‘BCC’s in your outlook. Use a group mailing software. If you cannot develop this in-house, hire an email service provider who can handle email distribution as well tracking. Make sure that your email service provider is white-listed with Internet service providers and spam filtering companies.
Targeted Email Campaigns:
By sending targeted email campaigns you can ensure that the right message has been sent to the right audience. You can build a targeted list for recruiting purpose by asking relevant questions or filters while acquiring the contact details.
For example: years of experience, job types, interest, designation, industry, general location (zip code), university, schooling, etc.
Do you want to begin email marketing for recruiting? Please Call Brian at 866-978-5166 or fill in the below given form and we will contact you soon.
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